| How to Sell Your Screenplay, or: Who is Your Audience? |
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| Screenwriting Articles - The Business | ||||||
Page 2 of 4 To facilitate the search, you can divide the ‘film market’ into three sectors. The first is the audience in the closest sense of the word. Read critics, hear what people talk and criticize about movies, read sales figures, and look for what is having success at the moment. The second sector consists in producers, managers, and agencies. These people are heavily concerned with the first sector and, accordingly, know that, for instance, Wild West cannot be sold anymore. You can spot their gusto and kinds of specialization in many publications as well as on the Internet. On the latter you can also browse for screenwriting job offers, writing gigs, and contests. This way, at least you get a glimpse of what is asked for at the moment. If you find a niche that, in the slightest sense, fits for your interests and competences, don’t hesitate and write your script. Never leave the eye of the audience and write a ‘product’ that satisfies its market’s needs. Speak to people and tell them about your work. That will help you to develop a marketing plan along their reactions. Get as much feedback as you can, and tell your story to others to see if it works and to gain self-confidence. Try to create informal connections to agents or producers; that makes it easier. |
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